![]() Though Busch Light's approach to this mission is obviously intended to be humorous, it's derived from a serious commitment to the continued ecological health and well-being of our planet the brand says it has donated over $1 million to outdoors-related causes to date.įollow us on Twitter (opens in new tab) or Facebook (opens in new tab). One lucky fan who comes up with the most creative case will receive a whole year's beer supply and a nifty space helmet. Hit up social media by tagging and including both #CaseAgainstSpace and #Contest. ![]() Starting today (April 1) and continuing through April 30, 2023, beer aficionados can join the campaign and share comments on why it’s better to remain on Earth drinking beer instead of launching into outer space where that act is impossible. Out-of-this-world Vostok space beer bottle could bring suds to zero-g Space beer, anyone? Hops flying on SpaceX's private astronaut mission Inspiration4 will be auctioned for charity In photos: SpaceX's historic Demo-2 test flight with astronauts Thirsty fans can check out /caseagainstspace (opens in new tab) to climb aboard this benevolent beer mission and buy Busch Light's new merchandise collection, from which all profits will also be donated to One Tree Planted. A key ingredient in alcohol is ethanol, a compound that could become extremely volatile in space.įor every case of Busch Light sold during the month of April, Anheuser Busch will donate a portion of the proceeds to its longtime partner One Tree Planted (opens in new tab). One of the primary reasons that alcohol isn't allowed is because it could damage the Environmental Control and Life Support System, or ECLSS. Hurley also reminds everyone that carbonated beverages and alcohol are banned on the International Space Station. "So I'm partnering with Busch Light this Earth Month to help protect and preserve our only beer-friendly planet, because nothing beats drinking an ice-cold beer after a long trip across the universe." "It's shocking but true: there is no beer in the final frontier," added Hurley, who retired from NASA in July 2021. "When you've spent 93 days in space, it's easy to recognize the many facets of our home planet that you've taken for granted - family and friends, fresh food, personal space and the ability to drink a crisp, cold beer," Hurley said in a press release about the new campaign. So Busch Light is putting its support behind the only planet where knocking back a cold one is an astrophysical certainty, and inviting all beer lovers to join in. Over billions of years the earth, other planets and further large astral presences have been hit by asteroids, which have formed a large number of gold, iron, diamond, coal and rare earth mines on our planet that have been and are being mined at a hectic pace and are being exhausted. In the weightlessness of space, zero gravity prevents carbonation from rising, turning beer into a foamy mess and the act of drinking it impossible.
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